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Stop the Superfake Before It Spreads
Superfake {counterfeit} is no longer a problem reserved for established luxury brands. Today, it affects emerging designers, independent labels and niche creators alike. If your design gains attention, whether through social media, a celebrity endorsement or a viral post, it can be copied and reproduced almost immediately. These counterfeit versions may look similar on the…
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Counterfeit Crackdown: How Aupen Fought Back Against Counterfeits
What happened with Aupen and why should you care? Founded in 2022 in Singapore, Aupen has rapidly become a standout in the handbag world thanks to its minimalist and sculptural designs combined with ethical production practices. The brand’s global appeal was further amplified when Taylor Swift was seen carrying its signature Nirvana bag, cementing its…
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The Case of the Blue Box: Inside Tiffany & Co. Brand Protection
Almost everyone has come across it, whether in person or on screen. Its presence is undeniable, woven into culture and luxury with a lasting influence. But behind the brand are the people who shape and protect it; the designers who create its iconic jewellery, the creative minds who keep its identity strong, and the legal…
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The Case of the Check: Inside Burberry’s Brand Protection
The Case of the Check: Inside Burberry Brand Protection Burberry’s name, check pattern, Equestrian Knight, and trench coats define its identity and legacy. These elements are instantly recognisable, making them frequent targets for imitation. Protecting them is not just about legal rights but about preserving exclusivity, maintaining trust, and safeguarding commercial value against dilution and…